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Public service message for “free lance creatives”
When submitting a public service message idea to the New Mexico Department of Transportation, please follow these simple guidelines: DON’T DO IT!!!
Take it from me, a guy with a fairly good public record of creative work (including the VERY long-running “Toss No Mas” jingle. I submitted an idea which arguably, years later, resulted in the popular NMDOT “Don’t Text” video, “DNTXT: Deadly Conversation”. (https://www.youtube.com/watch?v=uwta1bxyLGw )
When I made the Department aware of my earlier submission, and gently suggested they pay me what I had requested as a creative fee in the first place, they politely declined, based on technicalities**, while not actually denying that my idea may have likely resulted in the current campaign.
This is the highly principled, morality-in-government, “do the right thing” Martinez administration, by the way. So, until further notice, and until they decide to do the right thing, my suggested guideline for submitting ideas remains: DON’T DO IT!
- Jim Terr 2014 / email bluecanyon2 – at – juno – dot – com
** and asking ME – legal expert that I am not – if I can let them know of any statutes contradicting the technicality they cited!!